Information architecture is a practice that defines and maintains the models for concepts, content and contextual factors that influence sustainable human interaction with technology.
A UI design architect is a seasoned facilitator of user experience planning, UX design, and is the operational lead in the creation of application user interfaces.
Information architects are known to provide architectural guidance and the blueprint for shaping application user interfaces and experience strategy.
In a digital era of constant change, teams will find themselves playing "catch up" with user behavior and technology trends. However, as human behaviors evolve and trends come and go, there are four digital experience architecture activities that are here to stay.
If you are a digital product manager, UX architect, or design architect, it's important for you to consider what I call the architecture risk principle (ARP). ARP correlates to a widely known statistical probability, called the Pareto principle.
This presentation introduces two important value propositions and a new maturity model for practicing information architecture.