Information architecture (IA) is a practice of "organizing and relating information in a way that simplifies how people navigate and use content presented in application user interfaces."
A design architect  is a seasoned facilitator of user experience planning, UX design, and is the operational lead in the creation of application user interfaces.
Information architects are known to provide architectural guidance and the blueprint for shaping application user interfaces and experience strategy.
In a digital era of constant change, teams will find themselves playing "catch up" with user behavior and technology trends. However, as human behaviors evolve and trends come and go, there are four digital experience architecture activities that are here to stay.
If you are a digital product manager, UX architect, or design architect, it's important for you to consider what I call the architecture risk principle (ARP). ARP correlates to a widely known statistical probability, called the Pareto principle.
Information architecture is widely associated with navigation and content organization. However, information architecture’s value extends well into other critical aspects of digital environments, products, and services.