Information architecture is widely associated with simplifying how people navigate and use information and the thoughtful organization and labeling of content. However, in more complex information environments, more nuanced and challenging aspects of information architecture are exposed.
It’s more technically accurate to state that information architecture is concerned with the coherence of systems: of organization (how we group things), navigation (how we search and traverse digital-physical contexts), and conceptual relationships (that underpin language). When these systems of human behavior are initially observed, they can appear ambiguous and chaotic. However, human behavior has structure. And when this structure is articulated, it can be used to improve digital products and user interface design outcomes.
As a result, information architecture is ultimately a practice of pattern recognition and modeling that is used to inform strategy and add structure to application user interfaces. The primary focus is on defining sustainable structures and relationships with reference to a governing framework that guides decisions and UX/UI design direction. Similar to the name of the practice, this governing framework is called the “information architecture.” Hence, the success of any digital product or computing interface depends on a sound information architecture.
“Information architecture is ultimately a practice of pattern recognition and modeling that is used to inform strategy and add structure to application user interfaces.”
My approach to information architecture is grounded in information science and my ongoing research regarding base information patterns as a pretext for predictable and efficient system behavior.
My strategies help organizations, design/experience architects, strategist, and other design leaders to:
- gain alignment and articulate sound objectives for their design and engineering teams
- provide clear content modeling specifications for dynamic publishing environments
- establish operational workflows to manage content at scale
- improve experience architecture and content architecture governance
Architect it. Own it.™
A core tenet of my approach is the assertion that when you architect the application interface or a target digital experience, you assume greater ownership and the ability to position your environment for scale and complexity.