I help organizations manage the design architecture and structure of application user interfaces at scale.
Information architecture is essential to any experience design team that is confronted with scale. I provide expert recommendations for modeling and maintaining the structure of application user interfaces in complex information environments.
Organizations that experiment with agile, lean, and the latest design methods often struggle with strategic and operational ambiguity. I help organizations implement frameworks for digital experience architecture that promote sustainable strategy, planning, and sound experience design operations at scale.
The collective knowledge gap of busy teams can get so wide that intervention becomes necessary. I leverage more 25 years of practice and research to coach design leaders and product managers in the science of managing team complexity and delivering socially responsible business value.
User Experience Design Practice Verticals is a systematic illustration of activities that are necessary to plan, design, and build effective application UIs.
In the digital experience economy, the architecture and design of user interfaces are as critical to a business’s success as the architecture and design of the technology infrastructure that supports them. This poster leverages the DSIA UX design practice verticals to express key activities that shape digital experience architecture.
Information architecture (IA) is a practice of “organizing and relating information in a way that simplifies how people navigate and use content presented in application user interfaces.”
A design architect  is a seasoned facilitator of user experience planning, UX design, and is the operational lead in the creation of application user interfaces.
Information architects are known to provide architectural guidance and the blueprint for shaping application user interfaces and experience strategy.
Experience design is “the design of anything used by people with human experience as an explicit outcome and human engagement as an explicit goal”
While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. Source
On average, large IT project run 45 percent over budget and 7 percent over time while delivering 56 percent less value than predicted. Software projects run the highest risk of cost and schedule overruns. Source