Information architecture and user experience planning are essential components to digital strategy. This poster highlights important concepts of digital experience in context to digital transformation and customer experience.
- Digital experience is not about technology or data. It’s about people.
- The user interface is not the user experience. The user experience is the user’s experience.
- The “UX” is not something you point to. It’s embodied in a user’s mind. So, don’t ask to see it.
- We don’t create the user experience. We participate in and influence someone’s experience by presenting them with meaningful content and a usable user interface.
- UX research is a quasi-scientific method. It studies human behavior to understand users’ needs, inform business objective and help ground architecture and design strategy.
- Site analytics do not reveal the user experience. They demonstrate what users do.
- You cannot articulate someone’s user experience unless they first explain or demonstrate it to you. Gather primary and secondary research to support your UX strategy whenever possible.
- UX design is not a creative art or self-expressive. It’s about meeting users’ needs by articulating a strategy for a user interface and executing that strategy through a sound information architecture, relevant content, interaction design and visual design.
- You are not doing UX design…unless your team’s study of the behavior of targeted users informs your approach to designing a user interface.
- As the UX design process reveals what users think, feel, see, and do…information architecture codifies these inputs into navigation, organization, and relational structures to support a UX strategy, content, visual design, interaction design, or data model.