Previously presented at IAC25, Philadelphia, PA

This presentation introduces teams to a game-changing analytical approach that helps design organizations unlock business value and confidently undertake Return on Investment (ROI) analysis. It discusses information architecture (IA) analytics and the role of conceptual debt in improving ROI and outcomes of IT and product design initiatives.

Key topics include:

• Concept baseline and its role in improving communication and reducing structural debt
• Two essential benchmarks that every team needs to know
• Four pillars for operationalizing and tracking ROI
• A systematic approach for predicting the revenue impact of design remediations related to content design, experience design, information architecture, interaction design, and data modeling