A design architect  is a seasoned facilitator of user experience planning, UX design, and is the operational lead in the creation of application user interfaces.
In a digital era of constant change, teams will find themselves playing "catch up" with user behavior and technology trends. However, as human behaviors evolve and trends come and go, there are four digital experience architecture activities that are here to stay.
If you are a digital product manager, UX architect, or design architect, it's important for you to consider what I call the architecture risk principle (ARP). ARP correlates to a widely known statistical probability, called the Pareto principle.
(This post was originally published on UXmatter.com) There was no shortage of buzzwords: digital experience, user experience, customer experience, persona, design, big data, experience,innovation, digital transformation, and last, but not least, agile and Lean. Many of these buzzwords have gained traction…