10 Digital Experience Proverbs

Information architecture and user experience planning are essential components of a digital strategy. However, this may not be obvious to your technology and marketing colleagues. This poster highlights important concepts of digital experience in context to digital transformation and customer experience.

A Model for Digital Experience Architecture

In the digital experience economy, the architecture and design of user interfaces are as critical to a business’s success as the architecture and design of the technology infrastructure that supports them. This poster leverages the DSIA UX design practice verticals to express key activities that shape digital experience architecture.

An IA Practitioner’s Creed

This is the DSIA Research Initiative’s official communication for a creed of IA practice.

Baseline Proficiency for IA Practitioners

This poster charts the basic skills for freshman, junior and senior tactical IA practitioners against the DSIA segmentation for UX design practice verticals.


This IA maturity assessment is one of the industry’s first methods designed to help practitioners quantify information architecture solutions in a tangible and actionable manner. This chart is used to generate a heuristic benchmark called a maturity index that measures the domain readiness of a site’s information architecture.

How to Frame the Practice of Information Architecture

If you can imagine an iceberg and remember six important areas of interest, this poster can prepare you for understanding and explaining the purpose of information architecture!

Information Architecture Common Set

This quick reference guide provides an illustration of the basic theoretical concepts and principles of the IA “common set.” If you’re looking for a cheat sheet for creating site information architecture, this is it.

Information Architecture Signatures of Information Overload

This resource offers a sound perspective that allows you to take greater action against information overload (IO). The chart includes IO signature descriptions and heuristics for building an information architecture strategy with greater intention.

Practice Framework Reference Guide

The DSIA Research Initiative promotes the idea that practice leads to discipline. Discipline is important because it leads to consistent and optimized performance. This guide advises on practicing with greater intent and shares insights into the perspectives that are valuable for producing discipline.

This guide is targeted for managers. However, IA and UX design practitioners of all proficiency and organizational accountability will find this guide useful.

SEO in Your IA Strategy

If you’re responsible for site information architecture, you must ensure your site is search engine friendly. This shouldn’t be too hard since “what’s good for information architecture is good for SEO.”

This DSIA resource quickly explains why and how to include basic SEO thinking into your IA strategy.

UX Design Practice Verticals (v.1.4.0)

This chart highlights information architecture and other major practice verticals that contribute to the scope of user experience design and shows exactly where the practice of UX design elegantly intersects across disciplines.

Information architects and UX designers will find this chart valuable on many levels.