Core Activities of Digital Experience Architecture

In a digital era of constant change, teams will find themselves playing "catch up" with user behavior and technology trends. However, as human behaviors evolve and trends come and go, there are four digital experience architecture activities that are here to stay.

Digital Experience Is About People

(This post was originally published on There was no shortage of buzzwords: digital experience, user experience, customer experience, persona, design, big data, experience,innovation, digital transformation, and last, but not least, agile and Lean. Many of these buzzwords have gained traction…