Information architecture is a practice that defines and maintains the models for concepts, content and contextual factors that influence sustainable human interaction with technology.
Information architects are known to provide architectural guidance and the blueprint for shaping application user interfaces and experience strategy.
This presentation introduces two important value propositions and a new maturity model for practicing information architecture.
The value of information architecture extends well into other critical aspects of digital environments, products, and services.
At the close of the 20th century, the emerging field of interest we now call information architecture (IA) was solving new and urgent business challenges in a volatile commercial market driven by the Web. The IA industry matured straight to…